Philips have alienated a lot of people to this light not just on price but on the all important (to many) aesthetics, there is no getting away from it it's just plain ugly. Sorry Philips if you want to be a big game player you need to go back to the drawing board and redesign the fixture and reconsider your pricing. Orphek's for instance look far nicer and are more affordable.
Let's keep things in perspective.
First. The only reason Philips is even flirting with our hobby is because someone in their development ranks is a reefer and convinced them to simply adjust the diode layout on an already produced unit and toss a little software at it. ZERO tooling costs at all. They basically lose nothing in producing this. Not taking any risk at all. EVERYTHING is made in house straight down to the diodes.
Second. Philips doesn't need to be a big game player. We can all (including yourself) LOL at that notion. They're a multi billion dollar worldwide manufacturer in just about every conceivable industry of goods and services. We probably have more money in Philips medical equipment at the hospital I work at in my small country town than the entire state of Texas does in ecotech products. Philips probably has more money annually in damaged and reject goods and materials that never make it to the shelves than every other reef specific lighting company has in gross profits...combined. It's not a competition. Even if the coral care never comes close to ecotech radion sales, it's still costing them virtually nothing to produce, is a spectacular product, and selling pretty well overseas.
Lastly. It's industrial grade. That housing isn't just an urban design shabby chic risk at something different. That housing is designed to last many years under harsh conditions and is sealed. As mentioned you can drop it in the tank and be fine. People hang punching bags from ceiling joists and 100 pound tvs from wall studs. A 20 pound LED panel is hardly going to bring the roof down.
People have just grown so used to salt and pepper shaker sized light fixtures this is a shock. Still smaller than the Hamilton Cebu sun lol. I actually like the way it looks. I have a canopy but would have no problem having it out in the open. While the industrial look is more a result of function, the form works for me anyway