The same reason people donate $500+ to a kickstarter. Just because it is called a beta doesn't mean it doesn't work. Also, it is almost half the cost. You are acting as if it is at full retail. There is no comparison in cost at the moment between the New Apex System and this controller. If the price returns to the suggested MSRP then you have an argument. The cost estimates I posted apply in the current situation between both platforms. The end user benefits most by purchasing now instead of later and that is not misleading.
Agree with you here but scary being a beta tester when it comes to reef tanks and all the money/time invested.