That is correct. When comparing the same sizes, our new soda ash is a few dollars more, but is now made from pharmaceutical grade material as with the rest of our 2 part additive line. While there's no argument that regular soda ash can work, we're not just about settling for an acceptable level of quality; we want to bring the best quality products we can to our reefers and I believe we have found a way to do it while maintaining a very solid value. Our new soda ash mixes cleaner and faster. It' s a noticeable difference, and I don't think you'll find a better value anywhere.
I like BRS and what you are doing overall, but I always find this verbiage funny when companies do this. You're basically telling everyone the old stuff was settling for "acceptable quality" yet you sold I'm sure hundreds or thousands of tons of it. Like when the new model of car comes out the old one is suddenly average.
I mean, just tell it like it is. You found "higher quality" product that you can package more nicely and make a few more bucks on. There's nothing wrong with that, but the marketing fluff is a bit much.