It seems like there's at least one thread a week created about the high prices of equipment. Why does anyone care about how others choose to spend their money?
Because they are trying to make themselves feel better about buying the cheaper stuff, but they shouldn't have to. Everyone does a cost to benefit analysis when buying pretty much anything. If the high end stuff doesn't work out for you, so be it.
What bugs me though is the ignorance. Absolutely no consideration for R&D, patent cost, etc. Someone earlier was saying all they do is move water, but we all know that's not true. If that was the case we would just use cheap AC pumps for $40. That's like saying a Motel 6 looks the same as the Ritz while you're sleeping. I don't see companies like Jebao or Chinese black box lighting having proprietary ground breaking mounting designs, or modifying the way their controllers drive the pumps to make them quieter. I don't see them creating different wave programs or lighting programs based on real science and research. The ease of cleaning Vortech pumps alone is worth a lot, not having to mess with unplugging your pump and re-running the wiring every time, not to mention the actual cosmetic benefit in the tank itself.