I guess it's more about the amount of electricity my tank uses vs what I use for the rest of the house. It's such a small percentage that it doesn't make that much difference. Although the higher electric rate can certainly factor in for some.If you were in CA that would be a huge consideration. SDGE, for example, charges over $0.80/kWh during the day. PGE and SCE aren’t far behind. Lucky for me, I’m not in on of the big 3 public utility territories, so my average cost is $0.13/kWh - but I have solar anyhow so the extra 2,200kWh annually my 5ft tank is costing me isn’t much anyhow.